{"id":2185,"date":"2025-11-15T12:45:15","date_gmt":"2025-11-15T12:45:15","guid":{"rendered":"https:\/\/trafficsolvers.nl\/?page_id=2185"},"modified":"2026-03-22T18:22:50","modified_gmt":"2026-03-22T17:22:50","slug":"policy-and-mobility","status":"publish","type":"page","link":"https:\/\/trafficsolvers.nl\/en\/toepassingen\/beleid-en-mobiliteit\/","title":{"rendered":"Policy and Mobility"},"content":{"rendered":"
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Policy and Mobility<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many policy goals fail because residents do not see the message or are not convinced. With the BaaS platform, you do reach people. Within minutes, you put a mobility campaign live that makes sustainable choices understandable and invites action. Think of bicycle competitions, use of shared mobility or new bicycle routes. You determine the message and target group. The platform does the rest. Receive insights as a BaaS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t

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Encourage sustainable travel behaviour <\/h4><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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You make policy tangible and concrete for residents. By targeted advertising in the area, you address precisely the people who will benefit: cyclists, public transport passengers or motorists who are open to alternatives. That way, you show what their choice will bring and invite them to move.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Make new measures understandable <\/h4><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n

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Whether it is a new traffic route, a mobility vision or a behavioural target, one campaign clearly explains it. Residents are addressed directly in their environment, without lengthy policy documents. This creates calm and clarity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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From policy to concrete actions <\/h4><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The platform converts your plans into small, understandable steps. This makes sustainability attractive and clear. Residents know what they can do and immediately experience the benefits of their contribution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Smart variants based on psychology <\/h4><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The platform automatically generates multiple text variants to suit different motivations. This way, you communicate not only clearly, but also smartly: friendly, inviting and recognisable for residents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Monitor everything from a single dashboard <\/h4><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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You see live what the campaign does. Reach, reactions, engagement. Useful for reports and to show internally what your campaigns are delivering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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FAQ<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\n \n\n \n <\/i> <\/span>\n\n \n <\/i> <\/span>\n \n <\/span>\n \n \n For which policy goals is this appropriate? <\/span>\n\n <\/h5>\n\n
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For everything to do with mobility, liveability and sustainable behaviour. Think about cycling campaigns, shared mobility, parking pressure, new routes or raising awareness about car use.<\/p> <\/div>\n\n <\/div>\n

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\n\n \n\n \n <\/i> <\/span>\n\n \n <\/i> <\/span>\n \n <\/span>\n \n \n How exactly do I reach the right residents? <\/span>\n\n <\/h5>\n\n
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With geographical targeting. You choose the area and the platform targets the campaign to residents who live, work or move around there a lot.<\/p> <\/div>\n\n <\/div>\n

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Yes. Both for big policy dossiers and small, quick actions, the platform works equally well.<\/p> <\/div>\n\n <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\n \n\n \n <\/i> <\/span>\n\n \n <\/i> <\/span>\n \n <\/span>\n \n \n What if I want to test multiple messages? <\/span>\n\n <\/h5>\n\n
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You easily put multiple variants live. So you can quickly see which message works best in your area.<\/p> <\/div>\n\n <\/div>\n

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\n\n \n\n \n <\/i> <\/span>\n\n \n <\/i> <\/span>\n \n <\/span>\n \n \n How much time does it take to set up a campaign? <\/span>\n\n <\/h5>\n\n
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A few minutes. You import your project page, choose the region and the platform prepares the draft messages for you.<\/p> <\/div>\n\n <\/div>\n

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Yes. Policy campaigns help reach residents earlier and make them more enthusiastic, which also makes them more likely to take part in participation or conversations.<\/p> <\/div>\n\n <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Put your policy campaign live today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Make mobility understandable and attractive to residents. You choose the message and target group. The platform takes care of the rest and is live on all channels within three minutes. Like a BaaS!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Beleid en Mobiliteit Bekijk hoe het werkt Plan een demo Veel beleidsdoelen stranden omdat inwoners de boodschap niet zien of niet overtuigd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2195,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-2185","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/pages\/2185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/comments?post=2185"}],"version-history":[{"count":13,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/pages\/2185\/revisions"}],"predecessor-version":[{"id":3060,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/pages\/2185\/revisions\/3060"}],"up":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/pages\/2195"}],"wp:attachment":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/media?parent=2185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}