{"id":3514,"date":"2026-05-03T14:50:12","date_gmt":"2026-05-03T13:50:12","guid":{"rendered":"https:\/\/trafficsolvers.nl\/?p=3514"},"modified":"2026-05-03T14:52:04","modified_gmt":"2026-05-03T13:52:04","slug":"behavioural-influence","status":"publish","type":"post","link":"https:\/\/trafficsolvers.nl\/en\/kennisbank\/wat-is-gedragsbeinvloeding\/","title":{"rendered":"What is behavioral influence?"},"content":{"rendered":"
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Behavioral influence is steering people's choices and behavior through communication and context. The goal is to help people make a different choice, such as a different route, travel time, or mode of transport.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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When do you use behavioral influence?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Behavioral influence is used for:<\/p>

  • Mobility campaigns<\/li>
  • Obstruction communication<\/li>
  • Roadworks<\/li>
  • Traffic measures<\/li>
  • Projects with an impact on behavior<\/li><\/ul>

    As soon as you want people to change their behavior, behavioral influence is relevant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    What is the goal of influencing behavior?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The aim is to:<\/p>

    • To change behavior<\/li>
    • To let people make conscious choices<\/li>
    • to manage traffic flows<\/li>
    • to limit nuisance<\/li>
    • To increase the effectiveness of communication<\/li><\/ul>

      It is not just about informing, but about activating behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      How does behavioral influence work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Influencing behavior works by:<\/p>

      • To provide insight into the situation<\/li>
      • To clarify choices<\/li>
      • To offer alternatives<\/li>
      • To lower thresholds<\/li>
      • To make desired behavior more attractive<\/li><\/ul>

        People are more likely to adjust their behavior if it feels simple and logical.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Which factors play a role?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Important factors are:<\/p>

        • Timing<\/li>
        • Context<\/li>
        • Habits<\/li>
        • Social influence<\/li>
        • Available alternatives<\/li><\/ul>

          Behavior is influenced by multiple factors simultaneously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          What makes behavioral influence effective?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Effective behavioral influence is:<\/p>

          • Clear<\/li>
          • Relevant<\/li>
          • Practically applicable<\/li>
          • Focused on small changes<\/li>
          • Building on existing habits<\/li><\/ul>

            Small adjustments often have the biggest impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            Common mistakes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Common mistakes include:<\/p>

            • Simply inform without a course of action<\/li>
            • Messages that are too complex<\/li>
            • Ignore behaviour<\/li>
            • Too late to communicate<\/li>
            • Do not offer clear alternatives<\/li><\/ul>

              As a result, behavior does not change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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              How do you apply behavioral influence?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              A simple approach:<\/p>

              1. Analyze current behavior<\/li>
              2. Determine the desired behavior<\/li>
              3. Identify thresholds<\/li>
              4. Offer clear alternatives<\/li>
              5. Communicate at the right moment<\/li>
              6. Evaluate and optimize<\/li><\/ol>

                By following these steps, influencing behavior becomes concrete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                The role of digital platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                Digital platforms, such as Traffic Solvers' BaaS platform, make it possible to apply behavioral influence at scale. By combining data, target groups, and communication, behavior is influenced in a more targeted manner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                Summary <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                Influencing behavior revolves around steering choices and behavior through communication and context. By specifically targeting behavior, you can increase the effectiveness of campaigns and limit nuisance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                Gedragsbe\u00efnvloeding is het sturen van keuzes en gedrag van mensen door middel van communicatie en context. Het doel is om mensen te […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3514","post","type-post","status-publish","format-standard","hentry","category-uitleg"],"_links":{"self":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts\/3514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/comments?post=3514"}],"version-history":[{"count":4,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts\/3514\/revisions"}],"predecessor-version":[{"id":3520,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts\/3514\/revisions\/3520"}],"wp:attachment":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/media?parent=3514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/categories?post=3514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/tags?post=3514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}