{"id":3528,"date":"2026-05-03T14:55:09","date_gmt":"2026-05-03T13:55:09","guid":{"rendered":"https:\/\/trafficsolvers.nl\/?p=3528"},"modified":"2026-05-03T14:56:57","modified_gmt":"2026-05-03T13:56:57","slug":"omleidingscommunicatie-is-een-tactiek-die-gebruikt-wordt-in-onderhandelingen-of-conflicten-waarbij-een-partij-de-aandacht-afleidt-van-het-huidige-onderwerp-door-een-ander-vaak-minder-belangrijk-of-e","status":"publish","type":"post","link":"https:\/\/trafficsolvers.nl\/en\/kennisbank\/wat-is-omleidingscommunicatie\/","title":{"rendered":"Diversionary communication"},"content":{"rendered":"
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Diversion communication is informing road users about alternative routes when a road or lane is closed. The goal is to divert traffic safely and efficiently and prevent confusion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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When do you use redirection communication?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Diversion communication is used for:<\/p>

  • Road closures<\/li>
  • Roadworks<\/li>
  • Accidents<\/li>
  • Events with traffic impact<\/li>
  • Situations where routes change temporarily<\/li><\/ul>

    As soon as the usual route is unavailable, diversion communication is necessary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    What is the purpose of diversion communication?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The aim is to:<\/p>

    • To inform road users about alternative routes<\/li>
    • to spread traffic<\/li>
    • To avoid confusion<\/li>
    • to ensure safety<\/li>
    • To improve traffic flow<\/li><\/ul>

      Good diversion communication ensures that traffic keeps moving.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Who are the target audiences?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Important target groups are:<\/p>

      • Forensics<\/li>
      • Visitors<\/li>
      • Freight traffic<\/li>
      • Neighbours<\/li>
      • Emergency services<\/li><\/ul>

        Each target group has different routes and priorities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        What resources do you use?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Commonly used remedies are:<\/p>

        • Navigation apps<\/li>
        • Social media<\/li>
        • Digital boards<\/li>
        • Websites<\/li>
        • Physical signage along the road<\/li><\/ul>

          The combination of resources determines the reach and effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          What makes diversion communication effective?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Effective diversion communication is:<\/p>

          • Clear<\/li>
          • Current<\/li>
          • Easy to follow<\/li>
          • Consistent across channels<\/li>
          • Available on time<\/li><\/ul>

            Users must know without a doubt where to go.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            Common mistakes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Common mistakes include:<\/p>

            • Communicating unclear routes<\/li>
            • Failing to provide consistent information<\/li>
            • Too late to communicate<\/li>
            • Use only physical signage<\/li>
            • Not taking target groups into account<\/li><\/ul>

              This leads to confusion and increased traffic congestion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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              How do you handle diversion communication?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              A simple approach:<\/p>

              1. Determine the diversion routes<\/li>
              2. Coordinate with involved parties<\/li>
              3. Communicate clearly and visually<\/li>
              4. Choose the right channels<\/li>
              5. Inform in good time<\/li>
              6. Monitor and adjust<\/li><\/ol>

                Following these steps ensures clear communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                The role of digital platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                Digital platforms, such as Traffic Solvers' BaaS platform, make it possible to distribute diversion communication quickly and in a targeted manner. By combining routes, target groups, and channels, the information is better received.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                Summary <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                Diversion communication ensures that road users understand and follow alternative routes. Through clear and timely communication, you can limit traffic disruption and improve traffic flow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                Omleidingscommunicatie is het informeren van weggebruikers over alternatieve routes wanneer een weg of rijstrook is afgesloten. Het doel is om verkeer veilig […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3528","post","type-post","status-publish","format-standard","hentry","category-uitleg"],"_links":{"self":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts\/3528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/comments?post=3528"}],"version-history":[{"count":4,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts\/3528\/revisions"}],"predecessor-version":[{"id":3534,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts\/3528\/revisions\/3534"}],"wp:attachment":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/media?parent=3528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/categories?post=3528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/tags?post=3528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}