{"id":3594,"date":"2026-05-12T18:54:51","date_gmt":"2026-05-12T17:54:51","guid":{"rendered":"https:\/\/trafficsolvers.nl\/?p=3594"},"modified":"2026-05-12T19:06:29","modified_gmt":"2026-05-12T18:06:29","slug":"boss-release-branding-feature","status":"publish","type":"post","link":"https:\/\/trafficsolvers.nl\/en\/kennisbank\/baas-release-huisstijl-feature\/","title":{"rendered":"BaaS release: branding feature"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3594\" class=\"elementor elementor-3594\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3ab1c e-flex e-con-boxed e-con e-parent\" data-id=\"7d3ab1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5175d2c e-con-full e-flex e-con e-child\" data-id=\"5175d2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96f3c78 e-con-full e-flex e-con e-child\" data-id=\"96f3c78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9938f0 elementor-widget elementor-widget-text-editor\" data-id=\"b9938f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>From now on, create visuals in your branding with one click.<\/b><\/p>\n<p>Creating visuals often sounds simpler than it is in practice.&nbsp;<span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Especially when you work for multiple clients, municipalities, or partner organizations. One campaign runs in your own style, while another follows a client&#039;s corporate identity entirely. Logos differ, colors differ, and the formats per channel also require repeated attention.<\/span><\/p>\n<p>In practice, this often means a lot of manual work.&nbsp;<span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Visuals need to be adapted for different channels, templates rebuilt, and checked per campaign to ensure everything still aligns with the correct style. Not complicated, but time-consuming.<\/span><\/p>\n<p><b>One visual as a starting point<br><\/b><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Within your BaaS platform, this works differently from now on.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">You upload one visual and the platform automatically generates the right variants for different channels and formats.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Consider:<\/span><\/p>\n<ul>\n<li>Square visuals<\/li>\n<li>Portrait visuals<\/li>\n<li>Landscape visuals<\/li>\n<\/ul>\n<p>In doing so, the platform takes into account the corporate identity settings of the selected profile.<\/p>\n<p><b>Automatically apply the correct style<br><\/b><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Do you work for multiple organizations? Then you can define your own style for each context profile. Consider, for example,&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">the l<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">ogo&#039;s, k<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">peddling, t<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">emplates and g<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">linked advertising accounts per organization.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">When you subsequently set up a campaign, the platform automatically adopts these settings.<\/span><\/p>\n<p>Because of that, you don&#039;t have to do it again every time.<span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">to look for the right colors, t<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">to manually adjust plates, a<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">to select advertising accounts or<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">to create various visual formats yourself.<\/span><\/p>\n<p><b>Less manual work, faster live<br><\/b><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">The goal of this feature is not just speed.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">It is primarily about simplicity and consistency.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">By centrally defining corporate identity, templates, and channel settings, every communication remains recognizable and everything aligns better. At the same time, it takes less time to launch campaigns.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Especially for organizations working with multiple projects or clients, this immediately brings calm to the process.<\/span><\/p>\n<p><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\"><b>In practice<br><\/b><\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">If you create a campaign for a specific municipality, you select the corresponding context profile.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">The platform then automatically uses:<\/span><\/p>\n<ul>\n<li>The right templates<\/li>\n<li>The right colors<\/li>\n<li>The right logo<\/li>\n<li>The linked advertising accounts<\/li>\n<\/ul>\n<p>Subsequently, the correct visual formats for the selected channels are generated immediately.&nbsp;<span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">This way, a user no longer has to manually create different variants before a campaign can go live.<\/span><\/p>\n<p><b>From individual actions to one fixed working method<br><\/b><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Whereas visuals were previously often rebuilt per campaign, there is now one central workflow per profile.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">That makes it easier to c<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">to communicate inconsistently, s<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">to set up faster campaigns, f<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">to prevent coming out and o<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">to work on a scale for multiple clients or projects. You<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Ultimately, that means above all: less manual work and going live faster with communication that is consistent everywhere.<\/span><\/p>\n<p><b>Curious to see what this looks like in practice?<br><\/b><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Feel free to <a href=\"https:\/\/trafficsolvers.nl\/en\/contact\/\">contact<\/a> on or ask a <a href=\"https:\/\/meetings-eu1.hubspot.com\/fawad-khan\">demo<\/a> on your BaaS platform. Then we will show you how to set up campaigns faster in the correct branding, without extra manual work.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vanaf nu maak je visuals met \u00e9\u00e9n klik in jouw huisstijl Het opmaken van visuals klinkt vaak eenvoudiger dan het in de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-3594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"_links":{"self":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts\/3594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/comments?post=3594"}],"version-history":[{"count":4,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts\/3594\/revisions"}],"predecessor-version":[{"id":3601,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/posts\/3594\/revisions\/3601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/media\/3602"}],"wp:attachment":[{"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/media?parent=3594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/categories?post=3594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trafficsolvers.nl\/en\/wp-json\/wp\/v2\/tags?post=3594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}