{"id":3594,"date":"2026-05-12T18:54:51","date_gmt":"2026-05-12T17:54:51","guid":{"rendered":"https:\/\/trafficsolvers.nl\/?p=3594"},"modified":"2026-05-12T19:06:29","modified_gmt":"2026-05-12T18:06:29","slug":"boss-release-varumarkesfunktion","status":"publish","type":"post","link":"https:\/\/trafficsolvers.nl\/sv\/kennisbank\/baas-release-huisstijl-feature\/","title":{"rendered":"BaaS-version: varum\u00e4rkesfunktion"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3594\" class=\"elementor elementor-3594\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3ab1c e-flex e-con-boxed e-con e-parent\" data-id=\"7d3ab1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5175d2c e-con-full e-flex e-con e-child\" data-id=\"5175d2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96f3c78 e-con-full e-flex e-con e-child\" data-id=\"96f3c78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9938f0 elementor-widget elementor-widget-text-editor\" data-id=\"b9938f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Fr\u00e5n och med nu kan du skapa visuella element i din varum\u00e4rkesbyggande med ett enda klick.<\/b><\/p>\n<p>Att skapa visuella bilder l\u00e5ter ofta enklare \u00e4n det \u00e4r i praktiken.&nbsp;<span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">S\u00e4rskilt n\u00e4r du arbetar f\u00f6r flera kunder, kommuner eller partnerorganisationer. En kampanj k\u00f6rs i din egen stil, medan en annan f\u00f6ljer en kunds f\u00f6retagsidentitet helt och h\u00e5llet. Logotyper skiljer sig \u00e5t, f\u00e4rger skiljer sig \u00e5t och formaten per kanal kr\u00e4ver ocks\u00e5 upprepad uppm\u00e4rksamhet.<\/span><\/p>\n<p>I praktiken inneb\u00e4r detta ofta mycket manuellt arbete.&nbsp;<span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Grafiken beh\u00f6ver justeras f\u00f6r olika kanaler, mallar ombyggs och kontrolleras per kampanj f\u00f6r att s\u00e4kerst\u00e4lla att allt fortfarande \u00f6verensst\u00e4mmer med r\u00e4tt stil. Inte komplicerat, men tidskr\u00e4vande.<\/span><\/p>\n<p><b>En visuell bild som utg\u00e5ngspunkt<br><\/b><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Inom er BaaS-plattform fungerar detta annorlunda fr\u00e5n och med nu.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Du laddar upp en visuell bild och plattformen genererar automatiskt r\u00e4tt varianter f\u00f6r olika kanaler och format.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">\u00d6verv\u00e4ga:<\/span><\/p>\n<ul>\n<li>Kvadratiska bilder<\/li>\n<li>Portr\u00e4ttbilder<\/li>\n<li>Landskapsbilder<\/li>\n<\/ul>\n<p>Plattformen tar d\u00e5 h\u00e4nsyn till inst\u00e4llningarna f\u00f6r f\u00f6retagsidentiteten f\u00f6r den valda profilen.<\/p>\n<p><b>Till\u00e4mpa automatiskt r\u00e4tt stil<br><\/b><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Arbetar du f\u00f6r flera organisationer? D\u00e5 kan du definiera din egen stil f\u00f6r varje kontextprofil. T\u00e4nk till exempel p\u00e5&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">l:et<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Ogo&#039;s, k<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">trampa, t<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">mallar och g<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">l\u00e4nkade annonskonton per organisation.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">N\u00e4r du sedan skapar en kampanj, anv\u00e4nder plattformen automatiskt dessa inst\u00e4llningar.<\/span><\/p>\n<p>P\u00e5 grund av det beh\u00f6ver du inte g\u00f6ra det igen varje g\u00e5ng.<span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">att leta efter r\u00e4tt f\u00e4rger, t<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">f\u00f6r att manuellt justera plattorna, a<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">f\u00f6r att v\u00e4lja annonskonton eller<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">att sj\u00e4lv skapa olika visuella format.<\/span><\/p>\n<p><b>Mindre manuellt arbete, lev snabbare<br><\/b><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">M\u00e5let med den h\u00e4r funktionen \u00e4r inte bara hastighet.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Det handlar framf\u00f6r allt om enkelhet och konsekvens.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Genom att centralt definiera f\u00f6retagsidentitet, mallar och kanalinst\u00e4llningar f\u00f6rblir all kommunikation igenk\u00e4nnbar och allting st\u00e4mmer b\u00e4ttre \u00f6verens. Samtidigt tar det kortare tid att lansera kampanjer.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Speciellt f\u00f6r organisationer som arbetar med flera projekt eller kunder, ger detta omedelbart lugn i processen.<\/span><\/p>\n<p><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\"><b>I praktiken<br><\/b><\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Om du skapar en kampanj f\u00f6r en specifik kommun v\u00e4ljer du motsvarande kontextprofil.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Plattformen anv\u00e4nder sedan automatiskt:<\/span><\/p>\n<ul>\n<li>R\u00e4tt mallar<\/li>\n<li>R\u00e4tt f\u00e4rger<\/li>\n<li>R\u00e4tt logotyp<\/li>\n<li>De l\u00e4nkade annonskontona<\/li>\n<\/ul>\n<p>D\u00e4refter genereras omedelbart de korrekta visuella formaten f\u00f6r de valda kanalerna.&nbsp;<span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">P\u00e5 s\u00e5 s\u00e4tt beh\u00f6ver en anv\u00e4ndare inte l\u00e4ngre manuellt skapa olika varianter innan en kampanj kan publiceras.<\/span><\/p>\n<p><b>Fr\u00e5n individuella \u00e5tg\u00e4rder till en fast arbetsmetod<br><\/b><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Medan visuella element tidigare ofta byggdes om per kampanj, finns det nu ett centralt arbetsfl\u00f6de per profil.&nbsp;<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">Det g\u00f6r det l\u00e4ttare att c<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">att kommunicera inkonsekvent, s<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">f\u00f6r att skapa snabbare kampanjer, f<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">f\u00f6r att f\u00f6rhindra att man kommer ut och<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">att arbeta i stor skala f\u00f6r flera kunder eller projekt. Du<\/span><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">I slut\u00e4ndan betyder det framf\u00f6r allt: mindre manuellt arbete och snabbare live-start med kommunikation som \u00e4r konsekvent \u00f6verallt.<\/span><\/p>\n<p><b>Nyfiken p\u00e5 att se hur detta ser ut i praktiken?<br><\/b><span style=\"font-size: inherit; letter-spacing: 0px; word-spacing: 0em;\">K\u00e4nn dig fri att <a href=\"https:\/\/trafficsolvers.nl\/sv\/kontakta\/\">kontakta<\/a> p\u00e5 eller fr\u00e5ga en <a href=\"https:\/\/meetings-eu1.hubspot.com\/fawad-khan\">demo<\/a> p\u00e5 din BaaS-plattform. Sedan visar vi dig hur du snabbare konfigurerar kampanjer med r\u00e4tt varum\u00e4rkesbyggande, utan extra manuellt arbete.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vanaf nu maak je visuals met \u00e9\u00e9n klik in jouw huisstijl Het opmaken van visuals klinkt vaak eenvoudiger dan het in de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-3594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"_links":{"self":[{"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/posts\/3594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/comments?post=3594"}],"version-history":[{"count":4,"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/posts\/3594\/revisions"}],"predecessor-version":[{"id":3601,"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/posts\/3594\/revisions\/3601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/media\/3602"}],"wp:attachment":[{"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/media?parent=3594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/categories?post=3594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trafficsolvers.nl\/sv\/wp-json\/wp\/v2\/tags?post=3594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}