Events
Events often create crowds, search traffic and last-minute frustration. Parking spaces are full, routes change and local residents do not hear about events until late. With the BaaS platform, you avoid surprises. Within minutes, you can put a campaign live that points visitors in the right direction and informs local residents in time. You choose the message and the area, the platform does the rest. Just like a BaaS.
Inform visitors in advance and disperse crowds
Let visitors know in advance where to park, which route is quickest and when it will be busy. With campaigns running on all major social channels, help people get on the road prepared and spread the arrival flow.
Give local residents peace of mind and clarity
With targeted updates, you make it clear what is happening when. You answer residents' questions: how long will it take, where can I park, which route will remain open. This prevents irritation and complaints.
From event information to real-time expectations
The platform automatically creates variants of your message to suit the target group: visitors or local residents. So you communicate smartly and clearly at the same time, without having to write texts yourself.
Within 3 minutes, your campaign is ready
Upload your project page or fill in some basic project information. Choose the area and set your budget. Our platform generates your campaign and puts it live on Facebook, Instagram, LinkedIn, Google Search, Google Display and YouTube! This is how you go from project to campaign in three minutes. No intervention, no waiting time, but immediate impact.
Track progress with a single dashboard
You see exactly how many people see your updates, how they react and where the campaign is having the most impact. You can easily make adjustments and share a link with stakeholders for live insight.
FAQ
Frequently asked questions
Does this work for both small and large events?
Yes. Whether it is a neighbourhood party, sports event, festival or city-wide event, the procedure and speed remain the same.
How do you reach the right visitors?
With geographical targeting and audience settings. Only people living in the area, travelling in the area or attending the event get to see the message.
Can we reach different audiences at the same time?
Yes. You easily create separate campaigns for visitors, local residents or suppliers. Each target group gets its own message.
How long does it take to set up a campaign?
Just a few minutes. The platform fully sets up the campaign, including text variants and channels.
How do we keep stakeholders informed?
Through the dashboard, you generate a link that you can share with colleagues, partners or security services. They follow the campaign performance live.
How does this help with safety around the event?
Well-informed visitors make fewer wrong choices along the way. This results in less search traffic, less congestion at bottlenecks and a safer event.
Put your event campaign live today.
Inform visitors and local residents smartly and timely. You choose the area and the message. The platform takes care of the rest within three minutes, on all channels. Like a BaaS!