Policy and Mobility
Many policy goals fail because residents do not see the message or are not convinced. With the BaaS platform, you do reach people. Within minutes, you put a mobility campaign live that makes sustainable choices understandable and invites action. Think of bicycle competitions, use of shared mobility or new bicycle routes. You determine the message and target group. The platform does the rest. Receive insights as a BaaS.
Encourage sustainable travel behaviour
You make policy tangible and concrete for residents. By targeted advertising in the area, you address precisely the people who will benefit: cyclists, public transport passengers or motorists who are open to alternatives. That way, you show what their choice will bring and invite them to move.
Make new measures understandable
Whether it is a new traffic route, a mobility vision or a behavioural target, one campaign clearly explains it. Residents are addressed directly in their environment, without lengthy policy documents. This creates calm and clarity.
From policy to concrete actions
The platform converts your plans into small, understandable steps. This makes sustainability attractive and clear. Residents know what they can do and immediately experience the benefits of their contribution.
Smart variants based on psychology
The platform automatically generates multiple text variants to suit different motivations. This way, you communicate not only clearly, but also smartly: friendly, inviting and recognisable for residents.
Monitor everything from a single dashboard
You see live what the campaign does. Reach, reactions, engagement. Useful for reports and to show internally what your campaigns are delivering.
Projects in practice
Curious how our partners use the policy and mobility module? Below you will find a selection of projects in which organizations have used the platform to specifically inform, engage, or activate their environment.
From residents' evening to project update: digital communication for Warmtenet Zandweerd
The construction of the Smart Heat Network Zandweerd in Deventer brought
How the Municipality of Stichtse Vecht achieved satisfaction during work on the Vogelweg
The Municipality of Stichtse Vecht has the BaaS platform from Traffic Solvers
The 5 May square in Maarn for Van de Haar
Van de Haar recently completed the initial work on 5 Mei-plein in Maarn. On this project, we handled the online communication to inform and involve residents in the work. You can read how we approached this below.
FAQ
Frequently asked questions
For which policy goals is this appropriate?
How exactly do I reach the right residents?
Can I use this for temporary or small projects?
What if I want to test multiple messages?
How much time does it take to set up a campaign?
Can we combine this with participation?
Put your policy campaign live today.
Make mobility understandable and attractive to residents. You choose the message and target group. The platform takes care of the rest and is live on all channels within three minutes. Like a BaaS!
