Events
Events often create crowds, search traffic and last-minute frustration. Parking spaces are full, routes change and local residents do not hear about events until late. With the BaaS platform, you avoid surprises. Within minutes, you can put a campaign live that points visitors in the right direction and informs local residents in time. You choose the message and the area, the platform does the rest. Just like a BaaS.
Inform visitors in advance and disperse crowds
Let visitors know in advance where to park, which route is quickest and when it will be busy. With campaigns running on all major social channels, help people get on the road prepared and spread the arrival flow.
Give local residents peace of mind and clarity
With targeted updates, you make it clear what is happening when. You answer residents' questions: how long will it take, where can I park, which route will remain open. This prevents irritation and complaints.
From event information to real-time expectations
The platform automatically creates variants of your message to suit the target group: visitors or local residents. So you communicate smartly and clearly at the same time, without having to write texts yourself.
Your campaign is ready in minutes
Upload your project page or fill in some basic project information. Choose the area and determine your budget. Our platform generates your campaign and launches it on Facebook, Instagram, LinkedIn, Google Search, Google Display, Snapchat, and YouTube! This way, you go from project to campaign in three minutes. No intermediaries, no waiting time, just direct impact.
Track progress with a single dashboard
You see exactly how many people see your updates, how they react and where the campaign is having the most impact. You can easily make adjustments and share a link with stakeholders for live insight.
Projects in practice
Curious how our partners use the events module? Below you will find a selection of projects where organizations have used the platform to specifically inform, engage, or activate their environment.
From residents' evening to project update: digital communication for Warmtenet Zandweerd
The construction of the Smart Heat Network Zandweerd in Deventer brought
How the Municipality of Stichtse Vecht achieved satisfaction during work on the Vogelweg
The Municipality of Stichtse Vecht has the BaaS platform from Traffic Solvers
The 5 May square in Maarn for Van de Haar
Van de Haar recently completed the initial work on 5 Mei-plein in Maarn. On this project, we handled the online communication to inform and involve residents in the work. You can read how we approached this below.
FAQ
Frequently asked questions
Does this work for both small and large events?
How do you reach the right visitors?
Can we reach different audiences at the same time?
How long does it take to set up a campaign?
How do we keep stakeholders informed?
How does this help with safety around the event?
Put your event campaign live today.
Inform visitors and local residents smartly and timely. You choose the area and the message. The platform takes care of the rest within three minutes, on all channels. Like a BaaS!
