Diversion communication is informing road users about alternative routes when a road or lane is closed. The goal is to divert traffic safely and efficiently and prevent confusion.
When do you use redirection communication?
Diversion communication is used for:
- Road closures
- Roadworks
- Accidents
- Events with traffic impact
- Situations where routes change temporarily
As soon as the usual route is unavailable, diversion communication is necessary.
What is the purpose of diversion communication?
The aim is to:
- To inform road users about alternative routes
- to spread traffic
- To avoid confusion
- to ensure safety
- To improve traffic flow
Good diversion communication ensures that traffic keeps moving.
Who are the target audiences?
Important target groups are:
- Forensics
- Visitors
- Freight traffic
- Neighbours
- Emergency services
Each target group has different routes and priorities.
What resources do you use?
Commonly used remedies are:
- Navigation apps
- Social media
- Digital boards
- Websites
- Physical signage along the road
The combination of resources determines the reach and effectiveness.
What makes diversion communication effective?
Effective diversion communication is:
- Clear
- Current
- Easy to follow
- Consistent across channels
- Available on time
Users must know without a doubt where to go.
Common mistakes
Common mistakes include:
- Communicating unclear routes
- Failing to provide consistent information
- Too late to communicate
- Use only physical signage
- Not taking target groups into account
This leads to confusion and increased traffic congestion.
How do you handle diversion communication?
A simple approach:
- Determine the diversion routes
- Coordinate with involved parties
- Communicate clearly and visually
- Choose the right channels
- Inform in good time
- Monitor and adjust
Following these steps ensures clear communication.
The role of digital platforms
Digital platforms, such as Traffic Solvers' BaaS platform, make it possible to distribute diversion communication quickly and in a targeted manner. By combining routes, target groups, and channels, the information is better received.
Summary
Diversion communication ensures that road users understand and follow alternative routes. Through clear and timely communication, you can limit traffic disruption and improve traffic flow.
